PAX Aviation Consulting
Aviation Consultancy
clear as sky
Independent airline consulting for pricing, revenue management, sales and distribution — helping airlines achieve their revenue goals.
What we do
End-to-end expertise across airline commercial performance.
PAX Aviation Consulting supports airlines worldwide with focused consulting across pricing, revenue management, sales, distribution and supporting technology decisions.
Pricing
Pricing process assessment, strategy development, competitive analysis, fare structure, branded fares and distribution support.
Explore pricing consulting →Revenue Management
Process assessment, strategy, competitor analysis, segmentation, offer differentiation, distribution channel analysis and KPI design.
Explore revenue management →Sales & Distribution
Commercial strategy, agency contracts, cost-of-sale assessment, interline and SPA reviews, and channel performance improvement.
Explore sales & distribution →Technology Support
Technology assessment, vendor selection, RFP support and implementation guidance for airline commercial systems.
Explore technology consulting →Experience that delivers
Deep airline expertise. Proven perspective.
More than 30 years of airline industry experience across sales, distribution, pricing and revenue management, with consulting work for airlines around the world.
About us
Frans van den Broek
Founder & Principal Consultant
With over 30 years of airline industry experience, Frans' career has focused on sales and distribution. Before consulting airlines worldwide, he spent 20 years with United Airlines in operational and strategic roles across Sales, Contact Center and Finance.
His consulting career included Seabury in Hong Kong, where he helped establish a Sales and Distribution consulting practice for the Asia Pacific region, followed by Sabre Airline Solutions Consulting as a Principal Consultant focused on Sales, Distribution, Pricing and Revenue Management projects.
His airline project experience includes Etihad Airways, Virgin Australia, Vietnam Airlines, Cathay Pacific Airways, Alaska Airlines, Air Serbia, Kenya Airways, Ethiopian Airlines, Azul and others.
Trusted airline experience
Airlines advised around the world.
Airline names and logos are trademarks of their respective owners and are shown for identification of prior professional experience only. No endorsement or current affiliation is implied.
“We must all obey the great law of change. It is the most powerful law of nature.”— Edmund Burke
Contact
Let’s achieve your revenue goals.
Get in touch to discuss how PAX Aviation Consulting can support your airline’s commercial objectives.
info@paxaviationconsulting.com